Nashiuti is one of the first businesses in Israel to import reusable feminine hygene products, and carries a strong message of women empowering and ecologic standard. My work with my Nashiuti started with creating a logo that follow that vision of “soft power” - bold and playful, simple and personal. Developing the logo’s language further, I’ve created a business card following the same visual language. Later on with new designs for both web and print, I’ve explored the same interesting mix of personal accents combined with clean and simple layouts.